NSCA Learning Platform in Spain: UX Design and Development Management

Hired as the Digital Services provider, I managed the team that designed and developed a whole learning platform to enable NSCA to teach their Certificate Coaches


The National Strength and Conditioning Association (NSCA) is an international nonprofit educational association founded in 1978. The association serves nearly 30,000 members in 52 countries. Their headquarters are in Colorado Springs, Colorado.


In 2018 online education became crucial in terms of time and flexibility for everyone interested in learning anything about any field. NSCA needed to be more effective in teaching potential Personal Trainers for their internationally-recognized sports certifications. Instead of using local courses to prepare people, they gambled on their own Learning Platform, building it from scratch to attend to their students` and teachers` needs.

Figure 1. NSCA Website for Spain with current international certifications.

So 2018 looked like the perfect moment to begin offering these solutions for online education.

Research & Analysis

User research focuses on understanding how important it is, for a brand like NSCA, to have their own platform completely customized and branded with the company`s style and values for its students and to gauge if potential students would consider online education an option that is as valid as if they would have the course in a traditional center.

User scenarios

Because customization options grew quickly, there was plenty of data available to us. We used this to accurately define their user base, the way these users behaved, and several possible uses for the app.

Person #1 Person #2 Person #3
Name & Job F. López, Student A. Martín, Teacher I. Campos, NSCA Staff
Age group 18-24 y.o. 35-44 y.o. 18-24 y.o.
Motivation and benefits of product usage

A person who lives in a small town. It would be great to have online education for the sports areas he is interested in.

Teaching students who cannot access to face-to-face classes or who are too busy with work and their studying.

Advertise and manage new courses and Live Webinars in a platform with all of NSCA`s branding.

Need and context of use

Person that is online all day. Learning online is very valuable to him.

A teacher who has a passion for face-to-face lessons but who also understands the digital evolution in terms of reducing distances and duration of learning

A comfortable web to manage courses, lessons, and Live Webinars without IT help.

Way to product

Online promotion on NSCA`s website and social networks.

Working directly with NSCA agreement.

Participant in UX design`s process of identifying the need for students and teachers.

Digital literacy




Figure 3. NSCA Learning Platform personas.

Understanding how important a brand like NSCA is for Sport Coaches and how it can change the way they offer their services will reveal how great it is to have the exams prepared for in the most comfortable way. Our goal was to design the platform that every NSCA Certificate student would consider as the best way to learn about the Sports World quickly and in a way that helps strengthen their skills, before the exam and after it.

User testing

User testing is a technique used in user-centered interaction designed to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice since it gives direct input on how real users use the system. We decided to use this technique in our site with these tasks:

  1. Log in or Sign up;
  2. Pay for a course;
  3. Take an online test;
  4. Ask a question to the teacher;
  5. Feel more prepared for the exam;
Figure 5. User testing results (NSCA course in and out its own Learning Platform).


One major challenge with the Learning Platform was focusing on the students. Our aim was to improve user engagement by understanding everything about an athlete's mind, allowing us to offer them the best online experience to complement their traditional studies.

We also needed to create a simpler, easier, and faster way to let NSCA Spain know the number of students per course, the country they are taking the course from and to estimate the income in real-time in order to allow them to make more accurate decisions.

Figure 6. NSCA Learning Platform screenshots.


The result was that we created a whole Learning Platform from scratch that is able to accomplish educational needs and is ready to host a wide number and categories of courses as well as Live Webinars, quizzes, etc...

Live as if you were to die tomorrow. Learn as if you were to live forever. Mahatma Ghandi, Activist.

NSCA's Spanish headquarters plans to rock it in 2018 with their brand new Live Webinars at their International Conference, so stay tuned!


Date December, 2016
Type Mobile apps, Prototyping design


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Email hola@iamperi.com

Find me in Madrid, Spain