UX Lead for Telefónica Cloud

UX Lead Designer for Telefónica Multicloud projects to Deploy infrastructure, platforms and software in the cloud for Spain and LATAM.

Overview

Telefónica is today one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. The company is a component of the Euro Stoxx 50 stock market index, and the 110th largest company in the world, according to Forbes.

Problem

In 2019, Telefonica had the challenge to deploy its Business division all over LATAM with its multicloud services. Project consisted in expand Amazon, Google and Microsoft Azure clouds, integrated into one standardised B2B digital product.

Figure 1. Some old Multicloud Screens.

As the UX Lead in Telefonica Multicloud I joined headquarters in Madrid to standardize User Experience Design for Invoicing part of Telefonica Multicloud platform integrating Amazon Cloud, Google Cloud and Microsoft Azure. I began with Branding Design for Telefónica Multicloud platform, and after it I worked on Customer Journey and User Interface for screens.

Research & Analysis

Since the users of the interface to be designed, as well as the recipients of the logo were internal clients, the research for Telefónica represents an interesting field of testing between professionals and IT experts.

Since the users of the interface to be designed, as well as the recipients of the logo were internal clients, the research for Telefónica represents an interesting field of testing between professionals and IT experts.

Wireframing & Prototyping

With the proper planning, we were able to confidently move into creating the storyboard for an audiovisual product. We took the decision to focus more on the easiest way to explain every advantage, cause once people knew the programs, they really loved them indeed, so the challenge was to to show them in a nicer and more effective way, that even could be understood without sound or captions.

Figures 2. Multicloud Logo sketchs and Mockups for initial Invoicing User Interface.
User testing

User testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. So we decided to use this technique in our app with this tasks:

  1. Brand Recognition (Before/After Logo Design);
  2. Invoicing Interface;
  3. Customer Journey (Simplicity to Follow);
  4. Notifications for New clients (Understanding Rate);
Figure 3. User testing results (before & after UI/UX implementations).

Design

In large companies like Telefónica, visual communication lines have a great tradition, and each small change can mean the difference between the acceptance of a considerable mass of users, or their rejection. The challenge of designing a logo for Multicloud was a nice challenge with a result that was received very satisfactorily.

Regarding the UI / UX for the new billing interface, it was immediately incorporated into the complex accounting program of Telefónica Multicloud. Under these lines, functional and minimalist designs in harmony with Telefónica's communication line.

Results

The rapid incorporation of the designs in which I participated in a company of such a large dimension is a sign of the dynamism of Telefónica's projects with regard to cloud storage, and its clear commitment to outsourcing to Latin America.

Simplicity is the ultimate sophistication. Leonardo Da Vinci, polymath.

Telefónica continues adding more Cloud Service with current providers such as Azure, Amazon and Google in 2020 all over Argentina, Chile, México and Perú!

Date September, 2019
Type UI/UX Design, Prototyping design, Logo design
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Contact

Are you working on something great? I would love to help make it happen! Drop me a letter and start your project right now! Just do it. I will not spam you on
e-mail or add to MailChimp list.

Email hola@iamperi.com

Find me in Madrid, Spain

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